JUMP MEDIA: Nitro Athletics with Usain Bolt

With the Jump Media team and Athletics Australia I assisted in event marketing, media and PR, community engagement, communications, media/press operations and special events including the event launch and gala dinner for the inaugural Nitro Athletics series in Melbourne in 2017.

Led by the fastest man in the world Usain Bolt, the series created a buzz across the sporting world. Our team delivered capacity crowds and unprecedented media coverage and digital engagement.

With live prime-time television and led by the star-power of Usain Bolt, the series featuring six teams filled with Olympic champions and rising stars created a buzz across the sporting world. Jump delivered capacity crowds and unprecedented media coverage propelling members of Team Australia like Riley Day into household names in an instant. For a sport crying out for innovation, the Nitro Athletics concept had the athletics community and media sceptical but what resulted was a triumph for athletics globally and for athletics in Australia domestically.